Insights on data strategy and market research from InsightTree.https://www.insighttree.nethttps://www.insighttree.net/post/data-as-a-castlehttps://www.insighttree.net/post/data-as-a-castleTypically, when people look at a castle they envision heroic battles, mighty kings and queens, mediaeval feasts, and stories of chivalry and romance. I see…Thu, 21 Aug 2025 00:00:00 GMThttps://www.insighttree.net/post/the-noble-quest-to-describe-the-worldhttps://www.insighttree.net/post/the-noble-quest-to-describe-the-worldI always enjoy Stephen Fry’s writings, podcasts, and shows. His unique perspective and captivating exploration of topics keep curious minds engaged.Thu, 07 Mar 2024 00:00:00 GMThttps://www.insighttree.net/post/first-ask-the-right-questions-in-consulting-leadership-and-mentorshiphttps://www.insighttree.net/post/first-ask-the-right-questions-in-consulting-leadership-and-mentorshipThere is an abundance of answers out there, AI-generated or otherwise. What there isn’t enough of is focus on the immense value of asking the right questions…Tue, 13 Feb 2024 00:00:00 GMThttps://www.insighttree.net/post/innovating-market-research-in-tech-from-developer-segmentation-to-developer-engagement-valuehttps://www.insighttree.net/post/innovating-market-research-in-tech-from-developer-segmentation-to-developer-engagement-valueIn my past life, aka when I worked in the financial sector more than a decade ago, we built something similar to a recommendation system, when that was not a…Mon, 18 Dec 2023 00:00:00 GMThttps://www.insighttree.net/post/survey-data-quality-staying-ahead-of-ai-smart-cheaters-part-ihttps://www.insighttree.net/post/survey-data-quality-staying-ahead-of-ai-smart-cheaters-part-iIn the days before bots and click - or distributed survey - farms, and when only a handful of online surveys were going around, it was fairly straight-forward…Mon, 18 Dec 2023 00:00:00 GMT